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Privacy Policy

This Atfarm Privacy Policy ("Privacy Policy") applies to personal data that is collected and used by Yara International ASA, Drammensveien 131, 0277 Oslo, Norway and its group of companies (together "Yara") when you use the engagement portal Atfarm ("Atfarm" or the "Site").  

Yara International ASA operates the Site and is the controller for the processing of your personal data when you use the Site. The local Yara company in your country is the controller for the processing of your personal data for the purpose of providing the Atfarm services and communication as described in Section 3 below. Your national Yara company is for UK:  

Yara UK Limited, Harvest House, Europarc, Grimsby, North East Lincolnshire, DN37 9TZ  

This Privacy Policy explains how Yara collects, uses and discloses personal data when you use the Site. If you have any additional questions, please contact us by contacting Company Secretary +44 147 288 9263. 

If you want to read more about Yara International ASA's general processing of personal data, please see:  http://yara.com/utilities/privacy.aspx

1. Types of information and data we collect  

When you use Atfarm, Yara International ASA collects personal data and equipment data to the extent permitted by law. Personal data is information, or a combination of pieces of information, that could be used to identify you on an individual basis. Yara International ASA may collect the following categories of personal data:  

  • Contact information such as your name, address and e-mail address that you provide when you create a user account. This information allows us to identify and communicate with you; 
  • Field data that allows us to help you optimize your farm's operations. This includes but is not limited to data relating to the name, location, size, and crop of your field which will only be directly linked to you if you have an account in Atfarm; 
  • Relationship information that helps us understand who you are and what you want in order to offer you products and services that may interest you, such as property, farm or business information, your general location, and other demographic information in accordance with the rule of law; 
  • Transaction information about how you interact with us, our dealers and business partners, including purchases, inquiries and customer accounts; 
  • Financial account information only as needed to complete your purchase; 
  • Equipment data that is generated by, collected by, or stored in your equipment (software or hardware) or device interfacing with your equipment, including but not limited to the location of your equipment;  
  • Device information and analysis such as information about the computers, phones or other devices that you use to visit the Site, depending on the permissions you have granted. We may associate the information we collect from your different devices, which helps us provide consistent service across your devices. This may for example be attributes such as the operating system, hardware version, device settings, file and software names and types and device identifiers. We may also collect connection information such as the name of your mobile operator or ISP, browser type, language, time zone and IP address. 

2. How Yara International ASA collects personal data 

Yara International ASA collects information about you from a variety of sources, including but not limited to: 

  • Directly from you: We collect personal data directly from you when you interact with us, such as when you register a profile on our websites, sign up to receive a newsletter, or make a purchase. We also collect personal data from you when you upload information to and use the Site;  
  • From our group of companies, dealers, business partners and other third parties: When you purchase a product, we may collect personal data relating to the transaction from our dealers for fulfilling the transaction. Upon your action, we may also import information from our dealers, business partners and other third parties;
  • From our websites or mobile applications: If you interact with us online or visit our websites, we use cookies and other similar technologies to collect information about your computer and your use of our website and applications. We also collect personal data when you use our mobile applications or contact us, such as for customer service purposes. For more information about cookies and similar technologies, see the section Cookies and similar technologies below or click here; and 
  • From your equipment: If your equipment settings allow it, we collect equipment data from your equipment or devices. We may also receive location data from your smartphone or other geo-aware device. 

3. How Yara uses personal data 

Yara International transfers the personal data to your local Yara company that uses your personal data for the following purposes:  

  • Customer Service: to provide the products and services you request and to provide other services related to your order, such as product delivery, recommendations and maintenance. This includes but is not limited to actively providing individual reports and/or recommendations derived from the data that you have provided to Yara that are specifically relevant to you in respect of your business activities to improve customers’ productivity, quality and profitability; 
  • Product and Customer Support: to provide you with support, including to deliver upgrades and product improvement program communications, and for diagnostics and repairs, product safety and recalls;  
  • Marketing: to provide you with communications and direct marketing of Yara's products and services, including for creating a profile that we use in order to provide you with targeted marketing offers, product information or invitations that we deem are of your interest;  

You may at any time reserve yourself from marketing via electronic communication by following instructions in those messages or by contacting us at email address: ukagrimarketing@yara.com or http://www.yara.co.uk/crop-nutrition/agriculture-contacts/contact-form/  to unsubscribe;  

  • Surveys and promotional events: to administer surveys, polls, loyalty programs and other promotional events;  
  • Communications: to provide you with information that may be of your interest, such as company magazines, catalogs, announcements, reminders, etc.; or 
  • Manage our everyday business needs: Such as for managing our websites and services, contract management, analytics, fraud prevention, corporate governance, reporting and legal compliance.

4. What is the legal basis on which Yara relies to process your data? 

  • On some occasions, we process your data when we need to do this to fulfil a contract with you (for example, for customer service or billing purposes) or where we are required to do this by law (for example, to comply with record keeping obligations).   
  • We also process your data when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights.]  
  • On some occasions, we process your data with your consent (for example, when you agree that we may place cookies or process information that you input into our website).

5. Why personal data are disclosed by Yara  

We do not sell your personal data to marketing companies outside of Yara. Yara International ASA and your local Yara company may only share your personal data as follows:  

  • With your consent, we may share your personal data with our carefully selected business partners; 
  • With our third-party service providers who perform Yara business operations or work on our behalf and on our instructions as data processors for the purposes indicated in this Privacy Policy; 
  • With your consent if required by law to prospective buyers or sellers in the event that we sell or buy any business or asset; 
  • To protect and defend Yara (including enforcing our Terms and Conditions, where applicable); or 
  • When required by law and/or government authorities.  

Yara International and your local Yara company may also share aggregated data with our business partners and group of companies for various purposes, such as for improving our recommendations for farm management, for developing the Site, further developing the equipment, for system administration, statistics, research and analyses.  

If you do not wish to provide your personal data to us, we may not be able to provide the products and services you request, or to inform you about other products and services offered by Yara.

6. Cookies and similar technologies 

When you visit Atfarm or use its mobile applications we collect certain information by automated means using cookies. Cookies are small text files stored on your device when you visit a website. When you first visit a website, a cookie file is sent to your device that identifies your browser.  

We use cookies for authentication purposes to enable us to keep you logged in when you decide to log in to Atfarm. These cookies are strictly necessary for the proper functioning of the Site. By adjusting the technical settings in your browser you can prevent the storage and accessing of cookies on your device. However, please note that if you disable cookies you may not be able to use the services on Atfarm. 

If the settings on your geo-aware mobile devices permit our mobile applications to collect location information, Yara International ASA will collect that information automatically. This Privacy Policy governs how we use this information when we associate it with your personal data.

7. Your choices 

We give you choices about how we communicate with you.  

Email communications: You can stop receiving promotional email communications from Yara by following the opt-out instructions provided in such messages. You can also stop receiving promotional email communications from Yara by contacting us at email address ukagrimarketing@yara.com or by http://www.yara.co.uk/crop-nutrition/agriculture-contacts/contact-form/  to unsubscribe. 

Please note that we will honor your request to stop receiving promotional electronic communications from Yara. However, we may continue to send you service-related communications such as emails confirming purchases through our websites. And we may keep information for record keeping, such as to ensure we fulfil the consumer requests and to send particular types of messages.  

Note that you can manage how your mobile device can share location information with Yara, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to the instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings. 

8. Your rights 

You have the right to request access, rectification, restriction and deletion of your personal data held by Yara. If you have a registered profile, you may at all times update, correct or delete information you have provided to us by using the Site. Inquiries regarding processing of personal data and access request should be directed to the point of contact provided below.  

You also have rights to object to some processing and, where we have asked for your consent to process your data, to withdraw this consent. Where we process your data because we have a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations - for example, where we can demonstrate that we have a legal requirement to process your data.  

Where we require personal data to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship, or to meet obligations placed on us.  In all other cases, provision of requested personal data is optional. 

Your personal data will be retained for the length  of any contractual relationship you have with us, and, to the extent permitted, after the end of that relationship for as long as necessary to perform the services set out in this notice. You can at any time send us a request to email address  ukagrimarketing@yara.com and ask us to delete your user account.

9. Information security 

Yara is concerned about your privacy and are committed to keeping personal data secure. We have implemented appropriate technical, physical and organizational measures to protect your personal data from loss, misuse or alteration. We limit access to personal data to those who have a business need. 

10. Transfer of personal data to other countries 

Transfer of personal data to a third country outside of the EEA that does not provide adequate protection will only take place if appropriate safeguards are provided, e.g., by Binding Corporate Rules, entering into EU Standard Contractual Clauses or if the receiving party is certified under the EU-US Privacy Shield. If you have any questions relating to this, please contact us at the contact point provided below.  

Yara may transfer aggregated data to third parties (domestic and/or foreign) for the purposes of i) improving or developing the Site or the equipment, and ii) for the proper functioning of the Site and of the equipment.

11. Privacy Policies of third parties 

This Privacy Policy only addresses the collection, use and disclosure of personal data by Yara. Other websites that may be accessible through this website have their own privacy policies and practices. Our independent dealers, suppliers, and business partners have their own privacy policies and practices too. We encourage you to familiarize yourself with the privacy policies provided by all third parties prior to providing them with information or taking advantage of an offer or promotion.

12. Changes and amendments to this policy 

From time to time, we may update or amend this Privacy Policy to reflect new or different privacy practices, without notice to you. Accordingly, you are expected to review this Privacy Policy on a regular basis, and by continuing to use this Site following the posting of any changes to this Privacy Policy you accept such new term(s).  

We will place a notice on the Site when we make material changes to this Privacy Policy. If you do not agree to any of the modified terms, you must discontinue the use of the Site and request Yara to close your account by contacting us at email address: ukagrimarketing@yara.com.

13. Jurisdiction and applicable law 

This Privacy Policy shall, save for mandatory local law, be governed by and construed in accordance with the laws of Norway and be subject to the non-exclusive jurisdiction of the courts of Norway.

14. How to contact us 

Please contact us if you have any questions or comments about our privacy practices or this Privacy Policy. You can reach us at email address ukagrimarketing@yara.com. You can reach us via mail directed to:  

Company Secretary /  

Yara UK Ltd 

Registered in England and Wales 

Registered Number: 03818176 

Registered Office: Harvest House, Europarc, 

Grimsby, NE Lincolnshire, DN37 9TZ  

Office: +44 147 288 9263 

If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the Norwegian Data Protection Authority or the Information Commissioner's Office in the UK.  

Effective date: 26th April 2017 / Last updated: 26th April 2017