Yara International ASA operates the Site and is the controller for the processing of your personal data when you use the Site. The local Yara company in your country is the controller for the processing of your personal data for the purpose of providing the Atfarm services and communication as described in Section 3 below. Your national Yara company is for UK:
Yara UK Limited, Harvest House, Europarc, Grimsby, North East Lincolnshire, DN37 9TZ
If you want to read more about Yara International ASA's general processing of personal data, please see: http://yara.com/utilities/privacy.aspx
When you use Atfarm, Yara International ASA collects personal data and equipment data to the extent permitted by law. Personal data is information, or a combination of pieces of information, that could be used to identify you on an individual basis. Yara International ASA may collect the following categories of personal data:
Yara International ASA collects information about you from a variety of sources, including but not limited to:
Yara International transfers the personal data to your local Yara company that uses your personal data for the following purposes:
You may at any time reserve yourself from marketing via electronic communication by following instructions in those messages or by contacting us at email address: email@example.com or http://www.yara.co.uk/crop-nutrition/agriculture-contacts/contact-form/ to unsubscribe;
We do not sell your personal data to marketing companies outside of Yara. Yara International ASA and your local Yara company may only share your personal data as follows:
Yara International and your local Yara company may also share aggregated data with our business partners and group of companies for various purposes, such as for improving our recommendations for farm management, for developing the Site, further developing the equipment, for system administration, statistics, research and analyses.
If you do not wish to provide your personal data to us, we may not be able to provide the products and services you request, or to inform you about other products and services offered by Yara.
When you visit Atfarm or use its mobile applications we collect certain information by automated means using cookies. Cookies are small text files stored on your device when you visit a website. When you first visit a website, a cookie file is sent to your device that identifies your browser.
We give you choices about how we communicate with you.
Email communications: You can stop receiving promotional email communications from Yara by following the opt-out instructions provided in such messages. You can also stop receiving promotional email communications from Yara by contacting us at email address firstname.lastname@example.org or by http://www.yara.co.uk/crop-nutrition/agriculture-contacts/contact-form/ to unsubscribe.
Please note that we will honor your request to stop receiving promotional electronic communications from Yara. However, we may continue to send you service-related communications such as emails confirming purchases through our websites. And we may keep information for record keeping, such as to ensure we fulfil the consumer requests and to send particular types of messages.
Note that you can manage how your mobile device can share location information with Yara, as well as how your mobile browser handles cookies and related technologies by adjusting your mobile device privacy and security settings. Please refer to the instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
You have the right to request access, rectification, restriction and deletion of your personal data held by Yara. If you have a registered profile, you may at all times update, correct or delete information you have provided to us by using the Site. Inquiries regarding processing of personal data and access request should be directed to the point of contact provided below.
You also have rights to object to some processing and, where we have asked for your consent to process your data, to withdraw this consent. Where we process your data because we have a legitimate interest in doing so (as explained above), you also have a right to object to this. These rights may be limited in some situations - for example, where we can demonstrate that we have a legal requirement to process your data.
Where we require personal data to comply with legal or contractual obligations, then provision of such data is mandatory: if such data is not provided, then we will not be able to manage our contractual relationship, or to meet obligations placed on us. In all other cases, provision of requested personal data is optional.
Your personal data will be retained for the length of any contractual relationship you have with us, and, to the extent permitted, after the end of that relationship for as long as necessary to perform the services set out in this notice. You can at any time send us a request to email address email@example.com and ask us to delete your user account.
Yara is concerned about your privacy and are committed to keeping personal data secure. We have implemented appropriate technical, physical and organizational measures to protect your personal data from loss, misuse or alteration. We limit access to personal data to those who have a business need.
Transfer of personal data to a third country outside of the EEA that does not provide adequate protection will only take place if appropriate safeguards are provided, e.g., by Binding Corporate Rules, entering into EU Standard Contractual Clauses or if the receiving party is certified under the EU-US Privacy Shield. If you have any questions relating to this, please contact us at the contact point provided below.
Yara may transfer aggregated data to third parties (domestic and/or foreign) for the purposes of i) improving or developing the Site or the equipment, and ii) for the proper functioning of the Site and of the equipment.
Company Secretary /
Yara UK Ltd
Registered in England and Wales
Registered Number: 03818176
Registered Office: Harvest House, Europarc,
Grimsby, NE Lincolnshire, DN37 9TZ
Office: +44 147 288 9263
If you have unresolved concerns you also have the right to complain to data protection authorities. The relevant data protection authority will be the Norwegian Data Protection Authority or the Information Commissioner's Office in the UK.
Effective date: 26th April 2017 / Last updated: 26th April 2017